Brand Review

Dr. Praeger’s

Dr. Praeger’s is potentially one of the best frozen food brands out there! They somehow combine delicious, healthy foods with convenience! Here’s our review od Dr. Praeger’s brand.

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Vegan Friendly
5/5
Availability
4/5
Branding
4/5
Social Media
5/5
Price
5/5
5/5

Chickpea Approved!

Dr. Praeger’s

Dr. Praeger’s is a brand that’s relatively new to us, but one we’ve come to love so much! Our first experience with Dr. Praeger’s was through Costco, where they were sampling the California Style Veggie Burgers. Once we tried them, we just had to buy them, and we’ve been in love with this brand ever since. Although they’ve just recently become available in Canada, they’re now our main supplier of veggie burgers!

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Vegan Friendly
5/5

One thing I love about Dr. Praeger’s is how many vegan products they offer! Unfortunately their brand isn’t entirely vegan though, they do offer some products containing egg, milk, and even fish! I don’t love that they also sell non-vegan products, especially since their branding seems to suggest they value ‘pure’ and ‘sensible’ foods. Fish and eggs don’t really seem like sensible or healthy foods to me, but I’m still very satisfied with the amount of vegan options they have. Part of me can’t help but wonder how many more amazing vegan products they would have if they ditched the meat!

As for vegan options, they make 13 different flavours of vegan veggie burgers! We only have 4 flavours available to us here in Canada (so far). The flavours you can get in Canada are: California Style, Kale, Black Bean Quinoa, and Mushroom Risotto.

Dr. Praeger’s also has a line of products called Pure Plant Protein. This line includes various protein rich vegan burgers, tenders, and sausages. In Canada we can get the Plant Power Vegan Burger at Costco. I’m not sure if this product is available outside of Costco since the Dr. Praeger’s website doesn’t list them as one of the products available in Canada.

They also make a four flavours of vegan hash brown patties. In Canada you can get two of them, Four Potato, and Sweet Potato. These hash browns look like mini burger patties but are made of shredded potatoes!

One of the last vegan products they make is Brussels Sprouts Cakes. In the US Dr. Praeger’s makes a line of veggie cakes that look like thicker versions of the hash brown patties. Only one of them is vegan; the Brussels sprouts flavour, but it isn’t available in Canada.

Dr. Praeger’s vegan products are all very clearly marked as vegan. We love this because it makes shopping for vegan products – especially within a brand that offers vegan and non-vegan options – so much easier. Dr. Praeger’s vegan options are all Vegan Certified, which gives us peace of mind in choosing their products.

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Availability
4/5

Dr. Praeger’s products seem to be hard to find around here, as far as I know the only sell them at Superstore and Costco in Fredericton. I’m not sure how long they’ve been in Canada so it’s possible that they aren’t in many stores because they’re really new here. That’s my hope anyway, I’d love to see more products available here soon.

Even though they only sell their products at two locations here – Superstore and Costco – they just happen to sell them at the two stores we get most of our groceries at! So although they seem to be limited in availability as far as Canada goes, we have relatively easy access to them here in Fredericton, NB, which I’m really happy about.

I think it’s worth mentioning that we actually exclusively get our Dr. Praeger’s burgers at Costco because it’s so much cheaper than buying them in the smaller packs at Superstore. At Costco we get 12 packs of the California Veggie Burgers for $15.99. The Costco version is organic, gluten free and 99g per patty! The grocery store sells 4 packs for $7.99, but they aren’t organic and are only 71g per patty. So they are smaller and much more expensive at Superstore versus Costco.

Costco used to only sell the California Veggie Burger, but recently they started stocking the Pure Plant Protein Plant Power Vegan Burger as well! Seeing as Costco is so much cheaper than Superstore, it would be nice to see them expand their line a bit more there! They do have more options at Superstore than Costco, but even at Superstore not all of the Canadian products are available. I have never seen the Mushroom Risotto burger, Sweet Potato hash browns, Brussels Sprouts cakes, or any of the veggie puffs stocked around here!

Although I’m super grateful Dr. Praeger’s is available in Canada now – and in Costco at that – I really do wish they would expand their line! I would love to see more of the 13 flavours of veggie burgers especially. I never even liked veggie burgers before I tried Dr. Praeger’s California Veggie Burgers, they really are the ideal form of veg. I need more flavours in my life!

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Branding
4/5

I really like the look of Dr. Praeger’s branding. It’s very clean and professional yet cozy. The graphics and little designs they use on their packaging are subtle and whimsical. They make good use of colour on their packaging as well. Their brand stands out at stores because their boxes are dominantly white, with a large picture of their product (burger usually), and an accent colour that differentiates the flavours.

The pictures they use on their packaging are also really nice, and are surprisingly true to the actual products they sell. The veggie burgers are always dressed up nicely with toppings that match the theme of the burger.

Another thing I love about their branding, and specifically the packaging of their products, is the cute little phrases they have to describe each burger flavour. The kale burgers say ‘kale yeah!’ and the black bean quinoa ones say ‘holy frijoles!’ (that one’s my favorite). It’s the little things that count, and Dr. Praeger’s is definitely paying attention to the little things that make their branding so charming.

One thing I already hinted at earlier was that their branding doesn’t entirely line up with the products they sell. They market themselves as being ‘pure’ and ‘sensible’ food, yet they sell products containing fish & eggs. Judging by the amount of vegan products offered by this company, it is clear they understand the value – at least health wise – of veganism. They promote their vegan products as healthy and good food, which I agree with. But it seems weird for them to then turn around and try to claim their meat and dairy products are just as healthy. So in a way, there is some mixed messages being sent by their company.

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Social Media
5/5

Dr. Praeger’s Instagram account is pretty strong. Their profile / grid is really clean and colourful. They also have high quality photography of their products. One thing I really like about their product shots is that it isn’t just the packaging, or reposts from customer accounts. They showcase their products through professional-looking and elaborate, healthy meals and recipes. Because of this, their social media seems to be very veggie-centric, which as vegans, we love! Even though they do sell meat and dairy products, they don’t seem to advertise them as widely as they do their veggie products on their Instagram.

I also love how much they interact with customers via Instagram. They usually like and comment on our posts and stories we tag them in, and seem very friendly. They have reposted us on their story in the past, and they do occasionally feature customer posts on their main feed. I think it’s really nice that they repost and engage with content other than their own, especially since they’re a bigger account with such a strong brand image.

A few weeks ago we had a really positive experience with Dr. Praeger’s on Instagram. They messaged us one day to ask if it was okay to send us some free product coupons to say thanks for sharing love for them on our feed! Of course we accepted, and we were so shocked to see that a week later, they sent us a whole package of goodies in addition to the coupons! We received a package with their summer recipe book, 3 free product coupons, branded hair ties and some temporary tattoos! We were so happy!! We love that a big company like Dr. Praeger’s reached out to a smaller account like our own.

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Price
5/5

This is a tricky one. The price varies greatly depending on where you shop for Dr. Praeger’s here in Canada. We get most of our Dr. Praeger’s burgers at Costco. At Costco they sell the California Veggie Burgers for $15.99 for 12 large (99g) burgers. At just over $1 per burger, this is a great deal. And so much value, considering they’re organic too! Costco also sells the Plant Power Vegan Burgers in 12 packs for $19.99. These are also huge burgers, 113g per patty, so even bigger than the California style.

On the other hand, if you shop at Superstore for Dr. Praeger’s, it’s much more expensive. At Superstore they sell 4 packs of various flavours of small (71g) veggie burgers. These go for $7.99. Their hash browns are also sold for around the same price for roughly the same size box (by weight).

Overall, if you can get Dr. Praeger’s at Costco, they have an excellent price point. If you have to get them at Superstore on the other hand, they are one of the most expensive frozen vegan burgers available. I do wish their regular sized products were a bit cheaper at Superstore, but I’m happy we have the best flavour available to us at Costco for a really great deal!

Vegan Products

Dr. Praeger’s offers a variety of vegan frozen foods in addition to their non-vegan products. Only a few of these vegan products are available here in Canada unfortunately. Here are some of the vegan products we’ve tried so far!

California Veggie Burger (12 pack)

Price: $15.99
Rating:
5/5

The most flavourful Dr. Praeger’s burger of them all, classic veggies smushed into a golden patty.

Black Bean Quinoa Burger (4 pack)

Price: $7.99
Rating:
4/5

A mexican themed twist on the classic veggie burger. Black beans, corn, peppers, and quinoa.

Plant Power Vegan burger (12 pack)

Price: $19.99
Rating:
4/5

A bready, veggie take on a protein burger that’s pretending to be meat.  

Kale Burger (4 pack)

Price: $7.99
Rating:
4/5

If you combined a veggie burger with PC brand corn, carrot and kale bites, you’d have this burger. Kale yeah!

California Veggie Burger (4 pack)

Price: $7.99
Rating:
5/5

A smaller version of our favorite, original veggie burger. 

Four Potato Hashbrowns

Price: $7.99
Rating:
4/5

These hashbrowns are made of colourful potatoes and taste wholesome af!

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